TAARIKH CALENDAR DESIGN
My role.
Graphic design | Visual identity | Problem solving | Design strategy | Brand development | Systems design | Sustainable design | Packaging design | Innovative design
Tools.
Adobe Illustrator | Adobe Adobe Photoshop | Adobe Audition | Adobe Premier Pro
Team.
Independent Project
Duration.
8 weeks
What is Taarikh?
Taarikh is a Hindi word, meaning date in English. It is a fictitious brand that creates calendars. It celebrates craftsmanship, creativity & joy.
The main aim of this project was to create a calendar that can be reused and reduce paper waste.
Process of logo design/ identity design.....
IDENTITY DESIGN
Final composition of logo:
APPROACH
The packaging is an elegant and exciting, powerful and playful, skilful and sustainable, and fine as much as they are fun.
Folk says that calendar are time bound meant to last only for a year, but Taarikh introduces calendar which can last for lifetime.
UNIQUE SELLING POINT (USP)
The appealing aspect of this calendar is that one can change the dates, months, years, respectively, as time flies.
This package contains a calendar board, an instruction manual, a set of extra numbers inked in red & a set of alphabets etc.
BTS of calendar items in making.....Glimpse into the package
Packaging design
BTS of packaging in making.....