Chomp & Stomp Event | Rebranding

My role.

Tools.

Adobe Illustrator | Adobe Photoshop | Keynote

Team.

Independent Project

Duration.

3 weeks

Student project - Savannah College of Art & Design

OVERVIEW

The purpose of this assignment is to spread awareness about the Cabbagetown neighborhood of Atlanta and its rich history among people and make better use.

The ultimate goal is to retain the authentic look of Cabbagetown in the new identity for Chomp & Stomp Event.

*A part of this project will be used in the 2024 Chomp & Stomp event release*

It’s east of downtown Atlanta

“CABBAGETOWN”

PROCESS: How did Cabbagetown get it’s name?

Tale 1:

According to Marion A. “Peanut” Brown, when she moved to the Fulton Bag and Cotton Mill Village in 1919 she got her first job peddling produce on foot and carrying baskets of sweet potatoes from door to door. There she met and worked with Joe Newman from a mule-drawn wagon. They peddled around town through the week, but on Fridays and Saturdays many produce wagons would park at one of three different mill gates. They soon found that cabbages sold better than all the other produce and decided to take entire loads of nothing but cabbage, thus the beginning of the name Cabbagetown. She says the name slowly spread and by the mid 1930’s the place was well known as Cabbagetown.

Tale 2:

Another explanation is the mostly transplanted poor Appalachian residents (largely of Scottish-Irish descent) who worked in the nearby Fulton Bag and Cotton Mill, would grow cabbages in the front yards of their shotgun houses and one could distinctly smell the odor of cooking cabbage coming from the neighborhood. People outside the neighborhood said “Cabbagetown,” with derision, but it soon became a label of pride for the people who lived there. A variation of this explanation is that a local cab company operating off Memorial Drive gave nicknames to various neighborhoods they serviced and the specifically called the mill town Cabbagetown, because of the smell.

Tale 3:

Yet another explanation is that a train carrying a load of cabbages derailed by the mill adjacent to the neighborhood and the poor residents quickly accumulated the cabbages and used them in just about every meal. A variation of this legend has a Ford Model T taking a sharp turn at one of the main intersections of Cabbagetown, and flipping over spilling its cargo of cabbages across the street. Someone yelled “Free Cabbages!” and they were soon carted away by the residents.

INTRODUCTION

Cabbagetown is one of Intown Atlanta's best-kept secrets. It's a small and artsy historic neighborhood. The entire neighborhood is around only four square blocks but considered to be a hub of art and culture.

The purpose of this assignment is spread awareness about the nighborhood and its rich history among people and make better use.

HISTORY

Cabbagetown's rich history dates back to 1881 when it was populated primarily by Scottish and Irish Textile Mill Worker. It is one of the Atlanta’s oldest settlement.

It is comprised of shotgun and cottage style homes. A German Jewish immigrant Jacob Elsas spearheaded the construction of the Fulton Bag and Cotton Mill.

CULTURE

Cabbagetown is home to a unique mix of families, singles, young couples, artists and professionals. Home style include farmhouse Victorians, bungalows and early 1900’s shotgun style homes.

The Chomp & Stomp event in Cabbagetown, Atlanta, is an annual chili cook-off and bluegrass festival. It's an annual cultural celebration.

It’s an annual chili cook-off and bluegrass festival

“CHOMP & STOMP EVENT”

About Chomp & Stomp

Chomp & Stomp typically takes place in the Cabbagetown neighborhood, known for its artistic and bohemian atmosphere. The event features a chili cook-off where local chefs and residents compete to showcase their best chili recipes. Attendees can purchase tasting spoons to sample different chili entries and vote for their favorites.

In addition to the chili competition, Chomp & Stomp often includes live bluegrass music performances, art displays, and various vendors selling food, drinks, and crafts. The festival provides a lively and community-oriented atmosphere, attracting both locals and visitors to enjoy a day filled with good food, music, and fun.