SCADFit Instagram Filter
My role.
Augmented Reality | Graphic design | Problem solving | Design strategy
Tools.
Meta Spark Studio | Adobe Photoshop | Adobe Illustrator
Team.
Independent Project
Duration.
1 week
Student employment - Savannah College of Art & Design
OVERVIEW
The purpose of this project is to create stylish & personalised Instagram filter for SCADFit page.
PROCESS: WHERE DO WE START?
After working with SCADfit for approximately five months, where my responsibilities included designing posters, Instagram posts, signage for the center, and various other collaterals, I took the initiative to enhance the Instagram page.
Recognizing the growing influence of social media and the increasing popularity of augmented reality (AR), I decided to craft a personalized filter for the Fitness Centre.
SELECTION CRITERIA FOR THE SUBJECT
The initial concept centered around incorporating SCAD's mascot, the BEE, along with SCADfit's logo.
An Instagram AR filter is a creative way to produce content when one want to increase brand awareness. Instagram is filled with users who love taking unique and fun photos, and AR filters are a great feature one can use to interact with your audience and expand reach.
TYPE OF AR FILTER CREATED
The Color Adjustment Filter: This AR filter can change the colors of the camera feed in real-time. This allows brands to create custom color schemes for their filters that match their brand visuals.
The Real-World Filter: This filter allows users to place virtual / 3D objects in the real world, making them appear as if they are part of the real world.aning.
What Are Instagram Story AR Filters?
Before getting into AR filter creation, it’s important to understand exactly what it is. Instagram AR filters superimpose interactive elements onto a user’s Instagram video or picture stories, such as visuals or sounds.
Users can find AR filters by checking out the “browse effects” option when creating an Instagram story or by going on a brand’s profile and seeing if they have custom filters. Instagram users like these filters because they provide a fun way to liven up their stories. On the other hand, brands use AR filters for the chance to gain exposure and, in turn, followers.
The Process
Final Outcome
Demo Video
Instagram Outcome
Final Thoughts on Creating Instagram Filter
In today’s social media-savvy world, using Instagram is a must for everyone. While the social media app offers several photo and video sharing features, AR filters are the up-and-coming way to leave a lasting impression on one’s followers and successfully increase one’s brand awareness.